Pure is an
online dating
Online dating, also known as internet dating, virtual dating, or mobile app dating, is a method used by people with a goal of searching for and interacting with potential romantic or sexual partners, via the internet. An online dating service ...
platform and an application that allows users to post personal ads to find matches based on their desires, preferences, and intentions.
History
In 2012, Roman Sidorenko and Alexander Kukhtenko first presented Pure and raised $400,000 in investments.
In October 2012, the app was launched in the
USA
The United States of America (USA), also known as the United States (U.S.) or America, is a country primarily located in North America. It is a federal republic of 50 states and a federal capital district, Washington, D.C. The 48 contiguous ...
on the App Store. In January 2014, the app was introduced to the
Russia
Russia, or the Russian Federation, is a country spanning Eastern Europe and North Asia. It is the list of countries and dependencies by area, largest country in the world, and extends across Time in Russia, eleven time zones, sharing Borders ...
n market. In 2015, Pure was ranked third in the Lisbon Challenge and was granted an office in Lisbon for 30 years by the Mayor's Office of the City of Lisbon, where they continue to be based.
In 2020, Olga Petrunina became the CEO of Pure.
Mobile application
The first
Android version of Pure was released in June 2015.
The app has generated over 8.5 million downloads on the
App Store
An app store, also called an app marketplace or app catalog, is a type of digital distribution platform for computer software called applications, often in a mobile context. Apps provide a specific set of functions which, by definition, do not i ...
and over 3 million downloads on
Google Play
Google Play, also known as the Google Play Store, Play Store, or sometimes the Android Store (and was formerly Android Market), is a digital distribution service operated and developed by Google. It serves as the official app store for certifie ...
from June 2015.
Criticism
The co-founder of the Teamo app (a service for serious dating) Vladimir Schmidt said that he did not see the potential of the application: "Such a model should be in great demand among men, but for girls it is still an unusual format. If the gap between the percentage of male and female audiences continues to grow, so-called love professionals - call girls - may come to the app and use the service to find new clients".
Бизнес на быстрой любви
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See also
* Dating
Dating is a stage of Romance (love), romantic relationships in which individuals engage in activity together, often with the intention of evaluating each other's suitability as a partner in a future intimate relationship. It falls into the cate ...
* Tinder
Tinder is easily Combustibility and flammability, combustible material used to Firemaking, start a fire. Tinder is a finely divided, open material which will begin to glow under a shower of sparks. Air is gently wafted over the glowing tinder unt ...
* Mamba
Mambas are fast-moving, highly venomous snakes of the genus ''Dendroaspis'' (which literally means "tree asp") in the family Elapidae. Four extant species are recognised currently; three of those four species are essentially arboreal and gre ...
* Hookup culture
Hookup culture is one that accepts and encourages casual sex encounters, including one-night stands and other related activity, without necessarily including emotional intimacy, bonding or a committed relationship. It is generally associated with ...
* Hinge
A hinge is a mechanical bearing that connects two solid objects, typically allowing only a limited angle of rotation between them. Two objects connected by an ideal hinge rotate relative to each other about a fixed axis of rotation, with all ...
* Bumble
Bumble is an online dating and networking application launched in 2014. Profiles of potential matches are displayed to users, who can "swipe left" to reject a candidate or "swipe right" to indicate interest. The app is a product of Bumble Inc., ...
External links
{{Commons category-inline
Pure sex app targets 'open-minded' Britain
'Pure,' Sex App, Divides Itself From 'Time Consuming' Tinder With Single-Minded Focus
References
Mobile social software
Online dating services of Russia